Description

The company helps measure data and turn it into smart information to better manage new models of tourism, providing information to facilitate the implementation of different actions, and generating a thorough, useful knowledge of the reality and opportunities in a given destination, making all local residents participants in the model.

They boost collaborative models that help promote the circular economy and local industry/activity, always with a focus on residents, and their relationship with tourists.

They define and implement smart, high-quality tourism procedures to assist with decision-making:

Optimising the tourism model

• Studies on coexistence and residents’ opinions.
• Research into co-governance and public-private participation.
• Analysis of new post-COVID traveller trends.
• Studies on the consumer habits of travellers in destinations.
• Identifying and categorising groups and profiles.
• Tourism competitiveness and revitalisation programmes.
• Studies on diversifying areas, broadening the appeal of the destination.
• Benchmarking prices, products and services across the whole of the destination’s value chain.
• Developing loyalty programmes.
• Analysis of the opportunities offered by the destination, and new business niches.
• Sizing, segmenting and profiling travellers by place of origin.

Data research and intelligence

• Tourism and sustainability observatory.
• Analysing traveller satisfaction and recommendations.
• Studies on brand image and position.
• Managing and optimising flows within the city.
• Analysing the socio-economic and environmental impact tourists have on the destination.