Description

Its mission is to help and assist tourist destinations in their competitive transformation process. To this end, they actively work in the following functional areas:

STRATEGIC DEFINITION

• Tourism Strategy Plans.
• Master Plans for alignment with Smart Destination strategies.
• Tourist Sustainability Plans in Destinations (PSTD).
• Tourism Circular Economy Plans.

TOURISM PRODUCT MANAGEMENT

• Conceptualisation, design and development of tourist experiences.
• Creation and definition of product plans and clubs.
• Development of circular and sustainable products and initiatives.

MARKET INTELLIGENCE

• Market research.
• Design and implementation of tourist observatories.
• Identification of habits, behaviours and trends of travellers.
• Segmentation of tourist profiles.

DESTINATION MANAGEMENT

• Creation and management of the technical office.
• Marketing plans, tourism marketing.
• Communication plans.