STANDARDISED TOURISM INTELLIGENCE SYSTEM

STANDARDISED TOURISM INTELLIGENCE SYSTEM

STANDARDISED TOURISM INTELLIGENCE SYSTEM

Description

This system makes it possible to:

  • Having a systematised monitoring and intelligence process.
  • Implementing the standard UNE 166006.
  • Capturing information procedurally.
  • Analysing and understanding events in real time.
  • Facilitating interactions with visitors and the environment.
  • Supporting the decisions of destination managers.
  • Enabling the improvement in quality of tourist experiences in smart destinations.
  • Organising the digital data layers at the destination.
  • Advancement in the structuring of a Smart Destination Office.
  • Phase prior to implementation of the technological platform.
  • Establishing an indicator dashboard.
  • Knowing trends and alerts that can be applied at the destination.
  • Establishing more dynamic, better targeted promotional strategies.
  • Having knowledge to develop different tourism products.
  • Monitoring the competition.
  • Collecting data from internal city objects: hotels, museums, tourist offices, etc.
  • Establishing the destination’s semantic.

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