Description

Development and implementation of smart tourism management plans based on SEGITTUR assessment and, in the case of the Region of Valencia, self-assessment as defined by Invattur. Development of plans in line with the UNE 178501 standard: Smart Tourism Destination Integrated Management System.

Phases:

• Initial analysis.
• Smart Destination self-assessment.
• Social participation.
• Establishing key programme areas.
• Definition of proposals and actions in the areas of: governance, sustainability, accessibility, innovation, online marketing, information systems, tourism intelligence, connectivity.

The plans developed must comply with the following governing principles:

• Comprehensive perspective in line with the cross-cutting nature of tourism.
• Innovative, competitive and profitable positioning.
• Participation, cooperation and commitment.
• Sustained continuous development.
• Effective use of technology (for example, smart natural spaces: “Puig Campana Montañana Intelligent” project).