DATA INTELLIGENCE FOR BETTER UNDERSTANDING THE VISITOR: VISITOR ANALYTICS

DATA INTELLIGENCE FOR BETTER UNDERSTANDING THE VISITOR: VISITOR ANALYTICS

DATA INTELLIGENCE FOR BETTER UNDERSTANDING THE VISITOR: VISITOR ANALYTICS

Description

Thanks to MuseumMate’s audio guide solutions integrated with the first Museum Intelligence System, they present their clients with a new product that aims to achieve the following objectives:

  1. To gain better understanding of the audience.
  2. How they interact with their exhibits and collections.
  3. How they interact with the space and structure.

Visitors Analytics offers a multitude of studies with a few clicks, and you can set the timeframe and get the results in real time.

With the Visitors Analytics tool, a data intelligence system, you carry out a study of the public continuously and in real time. Visitors Analytics allows you to monitor every visitor to the museum or tourist destination so that you know real time the habits, behaviour, interests of your visitors and even their profile.

Information updated every day, which you can compare with other studies, as well as the historical progress of profiles.

During the visit: the Museum will be able to manage the flow of visitors inside the rooms, social distancing and capacity limits. It can avoid crowds and room saturation, all without the visitor perceiving anything.

After the visit: it provides information that is not collected in traditional audio guides. It allows visitors to connect with the museum’s social networks, an essential element to find out what their interests and preferences are.

  • All information at a glance: the data is presented visually, in interactive and easy-to-interpret graphs.
  • Organised data display: data and parameters are collected and structured to facilitate their reading and analysis.

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