Descripción

Wando is a tourism intermediation platform for destination leisure experiences which aims to ensure that all the information generated on the platform, combined with that which can be obtained from other public and private sources, can add value to this knowledge through data analysis processes. It is also a tourist-oriented marketing platform, promoting multimedia communication.

The digital commercialisation of experiences means that destinations have access to extremely valuable information, covering topics such as consumer patterns, the geolocations of these experiences, and when experiences are, or will be, taking place. This information can be viewed through business dashboards, used with artificial intelligence to create virtual assistants or systems that provide recommendations, with machine learning for systems that predict demand based on season or pricing, or with blockchain, applying smart contracts to hiring processes or the charging/payment of commissions. The only way to highlight these technologies is from the perspective of an integrator between supply and demand. It offers marketing, purchase management and enjoyment of experiences through individualised QRs, so that you can identify where the purchases come from.

Wando stands as an intermediation system with a completely technological vision of the marketing process of experiences for:

• Destinations/Tourist Boards: channelling promotional actions to complete the tourist’s customer journey (discovery-buy- enjoy).
• Hotels: integrating the platform on its website to market experiences in the hotel or the nearby area.
• Experience companies: a platform to centralise the commercial offer of experiences.