Deskribapena

 They improve the marketing and sale of tourist destinations using interactive web maps and routes. This is all achieved effortlessly, using the content already available.

Via a web service, tourism professionals can autonomously convert their promotional tourist content into a visual, dynamic and captivating experience for their websites and digital marketing campaigns.

Travellers do not have the benefit of time and expect to be inspired to make their next trip an immediate, attractive and intuitive experience. The reality, the status quo, involves information being dispersed across different sources and in outdated formats: endless galleries and texts, deep web trees, PDFs, etc.

The objective is to simplify the traveller’s access to this information in a seamless way, using interactive maps and routes online; while the destination can harness all its content, turning it into veritable digital assets: photos, videos, routes (gastronomic, mountain biking, hiking, etc.) that are presented in an attractive and functional way.

The result: This improves the traveller’s experience, reducing costs (existing resources are used and leveraged) and increasing the income and brand value of the Destination.

• Dynamic and unlimited generation of interactive maps with a UX focussed on the marketing of products and tourist destinations.
• Mechanism to embed maps into existing websites or share them on social media.
• Behaves similar to an app when accessed from a mobile phone, without the friction of having to download/install it.
• Combined support for venues, hiking/biking routes and multi-day circuits.
• Multimedia galleries depicting tourist resources.
• Integration with Google StreetView and 3D.
• Instant content filtering by categories.
• Integration of booking engines, pricing and CTA buttons.
• Facilitates public-private collaboration with the involvement of private tour operators.
• Quick generation of Landing Pages from maps to share on social media or other types of digital marketing campaigns and/or links via QRs.
• Easy-to-use online management panel.
• Integration with Google Analytics and GTM: generating information on sessions and page views, content interaction, retention times, bounce rate, etc.