Descripción

Amadeus media is the leading data-based digital advertising platform, with extraordinary experience in programmatic advertising, and in managing campaigns in all its phases (endto-end solution).

Amadeus media helps tourist destinations to successfully reach and convert millions of travellers, and is supported by Amadeus experts, specialists in the online agencies market, airlines, metasearch specialists, and the entire chain of value of the trip.

There are different advertising channels through which Amadeus media can impact what we call the ideal traveller, the one that the destination wants to attract:

• Display campaigns: thanks to the vast network of Premium Publishers and private advertising agreements, they make sure that content is shown only to relevant users, according to the established segmentation criteria.
• Social media campaigns: campaigns on social media enable segmenting based on sociodemographic criteria. Amadeus Media adds an additional value to these criteria, the intent: the campaign is shown to travellers with the profiles defined by the destination who have searched for a trip in the last 60 days.
• Video campaigns: channel that is increasingly used for travel inspiration, both in branding campaigns and on social media. Video is an essential component that Amadeus media proposes to destinations.
• B2B campaigns in travel agencies: thanks to its exclusive agreements, Amadeus can run campaigns in more than 100,000 travel agencies across 195 countries around the world. It is a unique channel to impact one of the most influential channels for travellers when they choose a destination.