Descripció

Small plug-and-play devices (called Seeketing nodes) that connect to any power source/plug and allow the analysis of people area by area, thanks to the mass and anonymous (legal) detection of mobile phones.

Seeketing nodes are the only patented technology that can offer massive data (85-90% of mobile detections), precise data (areas from 3 to 15,000 square metres, both indoors and outdoors) and data according to the GPRD.

Thanks to the analysis system, data on citizens, tourists and daytrippers is available in any type of municipality (large and small) or territory, with data on flows (with origin and destination between areas), repetition of visits, areas of interest, volume of visitors, new and recurring, etc., all done anonymously and legally.

Seeketing nodes far exceed the detection capacity of other systems that do not offer massive or precise data, such as ibeacon Bluetooth and data from mobile applications, Wi-Fi router or Wi-Fi tracking, operator data, or cameras that can only count steps and not people (the same person walking past 10 times is analysed as 10 tourists).

Another great technical breakthrough is to use technologies to compile and have knowledge of physical and digital behaviour applied to tourist destinations, as up until now it was considered impossible to know that the person who is now walking past a beach was searching on the municipality’s tourist information website yesterday, or to know if the person who yesterday received a promotional email is today walking through one of the municipality’s shopping areas.

The system responds to the requirements for smart destinations in different sections; people counting, flow analysis, knowledge of tourists, counting of day-trippers, etc.

This solution can work integrated with the Phygital Proximity Marketing and Capacity solution.