Descripció

BARET is a smart tourism platform that helps destinations, companies and stakeholders gather, process and analyse data from a wide variety of sources. This information can be used to make informed decisions in relation to tourism management.

BARET has a series of features that make it a valuable tool when it comes to smart tourism management:

• Data management: Facilitates the gathering of data from social media, websites, mobile apps and tourist information systems that encompass and form part of specific tourist destination brands.

• Data analysis: Uses advanced data analysis techniques to identify trends, patterns and opportunities, serving as a source and lever for the design of strategies that are highly adapted to the actual circumstances of the destination.

• Data visualisation: The platform offers an intuitive interface that allows users to view data in a clear and concise way.

• Decision-making: Addresses all aspects of online positioning for the destination and on the segregation and granulation of data of interest as well as data adapted to the area of interest, generating a data architecture that results in an effective strategy for subsequent decision-making.

BARET can be applied to a wide variety of use cases, including:

• Analysis of tourist demand: Identify trends, patterns and opportunities. Information such as the flow and volumes of individuals can be used to optimise tourist products and services and improve the visitor experience.

• Tourism marketing: Make effective tourism marketing campaigns and/or strategies more effective, segmenting potential visitors and adapting messages to their interests.

• Tourist destination management: Manage tourist destinations more efficiently, identifying and solving problems and optimising resources by analysing the real impact of investments and sponsorships, for example.

• Support for the business community: Local stakeholders benefit from being able to adapt more effectively to current tourism trends, understanding users’ needs and concerns and making their products and services more flexible and personalised.