Descripció
Its mission is to help and assist tourist destinations in their competitive transformation process. To this end, they actively work in the following functional areas:
STRATEGIC DEFINITION
- Tourism Strategy Plans.
- Master Plans for alignment with Smart Destination strategies.
- Tourist Sustainability Plans in Destinations (PSTD).
- Tourism Circular Economy Plans.
TOURISM PRODUCT MANAGEMENT
- Conceptualisation, design and development of tourist experiences.
- Creation and definition of product plans and clubs.
- Development of circular and sustainable products and initiatives.
MARKET INTELLIGENCE
- Market research.
- Design and implementation of tourist observatories.
- Identification of habits, behaviours and trends of travellers.
- Segmentation of tourist profiles.
DESTINATION MANAGEMENT
- Creation and management of the technical office.
- Marketing plans, tourism marketing.
- Communication plans.
