Descripción

Lighthouse (formerly Transparent Intelligence) has integrated the world’s largest database of holiday rentals in an intuitive and easy-to-use tool. The service provides key information for tourism monitoring, strategic management decisions or promotional campaigns, covering the following key aspects in great detail and granularity:

• The offer, distribution, type and progress.
• Historical and future demand, including characteristics, occupancy rates, revenue.
• Analysis of the origin of the travellers or reviews.
• Competitive analysis.

The unique features of this solution are as follows:

• The largest global coverage of the market in terms of property inventory, through the effective integration of no less than the four main service distribution channels: not just Airbnb and Vrbo, but also Booking.com and TripAdvisor.
• Unique approach using partner data to assemble the largest independent and anonymous booking database globally (over 13 million bookings).
• Unmatched level of granularity and flexibility in terms of geography (postcode), supply (individual property), and time (daily).
• The database provides historical data, with relevant background information from the period prior to COVID-19 (2018), as well as future, with «on the book» data (up to 365 days in advance).
• Unique and innovative metrics and KPIs, obtained through its own methodologies, with the aim of helping in strategic exercises, such as «average price per night paid by nationality».
• The solution delivery formats are fully integrated into the solution, with interface platform, data files (raw and/or aggregated) and APIs all fully available in the same system.

The specifically chosen technology is an «open source» solution, which allows customisation of the solution for the client.