Descripció
It identifies trends relating to the behaviour and satisfaction of tourists and visitors in order to respond efficiently to their requests and:
- Make analysis and decision-making processes efficient and less costly
- Develop special market and study segments.
- Convert information into knowledge to gain customer loyalty.
- Integrate data from multiple channels: stores, call centres, mobiles or social media.
- Streamline decision making with comprehensible visual models
- Reporting: manages its own dynamic reporting system.
- Specific KPIs for the tourism sector: Travellers, destinations, transport, etc.
- Increase the profitability of marketing actions and campaigns
- Anticipate the market and customers to respond proactively
More than 150 KPIs available, many of them specifically for the Tourism sector:
- Conversion rate
- Abandonment rate
- Average advance booking
- Bounce rate
- Booking pages viewed
- Average number of visitors who book
- No. of travellers/year.
- No. of domestic travellers.
- Percentage of visits that require assistance
- Errors per booking pages viewed
- Exits at the last stage of check-out
- Type of transport
- Average age of travellers
- Average duration of the stay
- Geographical destination/ location
- Hotel quality rating
- Long-stay trip destinations
- Percentage of car hire bookings
- CO₂ emissions/travel company
- Travellers by gender
- Visitor satisfaction level
- Local satisfaction level
- Tourist use intensity/ hectare
- Total volume of water used
- Percentage of returning tourists
- Economic activity generated by tourism
