Deskribapena

Goals and benefits:

• To help destination managers work together with the private sector to offer a satisfactory and safe tourism experience.
• Identify areas for improvement with regard to tourists’ confidence during the decision, visit and sale phases.
• Improve the image and reputation of the different tourism services, and in turn the destination as a whole.

Content:

• Audit on the perception of health and hygiene security in all the destination’s resources.
• Joint action plan with the private market based on project results.
• Customised monitoring plan according to the results and particular needs of the destination.

Methodology:

• Analysis of content generated by customers on accommodation, restaurants, museums, beaches, activity companies, natural spaces, etc., on leading tourism platforms.
• Application of Artificial Intelligence for identifying and analysing attitudes in the mentions related to the perception of safety and COVID-19 (capacity, social distancing, protocols, etc.) plus expert human analysis.
• Segmentation by product, period, area, source market, etc. thanks to the customised data viewer.