To help destination managers work together with the private sector to offer a satisfactory and safe tourism experience.
Identify areas for improvement with regard to tourists’ confidence during the decision, visit and sale phases.
Improve the image and reputation of the different tourism services, and in turn the destination as a whole.
Content:
Audit on the perception of health and hygiene security in all the destination’s resources.
Joint action plan with the private market based on project results.
Customised monitoring plan according to the results and particular needs of the destination.
Methodology:
Analysis of content generated by customers on accommodation, restaurants, museums, beaches, activity companies, natural spaces, etc., on leading tourism platforms.
Application of Artificial Intelligence for identifying and analysing attitudes in the mentions related to the perception of safety and COVID-19 (capacity, social distancing, protocols, etc.) plus expert human analysis.
Segmentation by product, period, area, source market, etc. thanks to the customised data viewer.
