Descripción

Goals and benefits of «Smart Tourism Product System»:

• Having a Smart Tourist System (STS) focused on a specific tourism product, whose particular importance on a regional scale justifies the need for a specialised STS (wine tourism, culture, nature, MICE, etc.) and which is often not effectively covered by a traditional destination STS.
• Taking advantage of the layers of tourism knowledge already available at the destination and integrating them with potential third-party sources relating to the specific tourism product.
• Integrating sustainable tourism indicators for the product within the framework of its triple environmental, economic and socio-cultural focus.
• Intelligent innovations for different relevant tourism products.
• Facilitating governance and knowledge transfer actions to the rest of the stakeholders, both public and private, involved in the tourism product’s value chain.

Content: 

• Phase 1 (Audit): mapping of information sources and current and potential data sets, focusing on the product under analysis.
• Phase 2 (Design): tailor-made design of indicators and interactive graphics on a world-leading business intelligence and data visualisation platform.
• Phase III (Implementation): delivery of interactive dashboard, 100% operational and with the first data loaded.
• Phase 4 (Updating): training of the destination team to successfully and autonomously manage the regular updates of the data sets included in the Product STS (automatic, mixed and/or manual).
• Phase V (Transfer): total or partial publication of the Product STS on the destination’s official tourism website. Ad-hoc actions to transfer knowledge to the sector.
• Phase 6 (Support): if the destination wishes, an additional permanent Product STS support service can be provided