Descripció
Goals and benefits of “SIT DESTINO”:
- Provides a Smart Tourism System (STS) tailored to the specific needs of each destination.
- To take advantage of the layers of tourism knowledge already available at the destination and integrate it with powerful third-party sources.
- Integrating sustainable tourism indicators for the product within the framework of its triple environmental, economic and socio-cultural focus.
- To modernise the current tourism observatories and generate a data culture, both in the management organisation and tourism promotion, as well as in the rest of the sector.
- To facilitate governance and knowledge transfer actions to the rest of the agents, public and private.
Content:
- Phase I (Audit): mapping of current and potential information sources of the destination itself, as well as selection of the priority layers to include in the STS tailored to the destination (INE, Online reputation, telephony, banking, holiday homes, sustainability, etc.)
- Phase II (Design): design of indicators and interactive graphics on the world leading business intelligence platform and data visualisation (allowing greater autonomy with regards data providers and greater future scalability of the destination STS).
- Phase III (Implementation): delivery of interactive dashboard, 100% operational and with the first data loaded.
- Phase 4 (Updating): training of the destination team to successfully and autonomously manage the regular updates of the data sets included in the Destination STS (automatic, mixed and/or manual).
- Phase V (Transfer): total or partial publication of the Product STS on the destination’s official tourism website. Ad-hoc actions to transfer knowledge to the sector.
- Phase 6 (Support): if the destination wishes, an additional permanent Destination STS support service can be provided.
