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In order to learn more about the market of each tourist destination, AcciónMK carries out market research so that tourist destinations know their market perfectly: Identify the profile of each current and potential customer, find out what their needs are, how much they are willing to pay, how they see the product or service, and analyse what differentiates the product/service from the competition.

AcciónMK intends to carry out a promotional campaign for any destination, before carrying out market research to identify a better location, the customer’s profile or their expectations. The chances of success are thus greater.