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Taro was the winner of The Chatbot Tourism Awards 2020, organised by SEGITTUR together with Planeta Chatbot, in the Tourist Destination category.

The system uses artificial intelligence to assist tourists both before and during their stay in Lanzarote. Being an innovative and sustainable tool, it offers reliable and verified information on the work of César Manrique, and on the island in general, in a friendly and interactive way, as a means of improving the visitor’s experience. It is available on Facebook Messenger via the CACT Lanzarote official web page, and will also be available on the destination’s website and app as soon as the developmental work currently underway is complete.