language
Castellano
keyboard_arrow_down
Providing professional services to support destinations in achieving the digital transformation. Organising workshops and conferences to help understand digitalisation concepts and processes. They are experts in imparting training to work teams at organisations on how to internally and externally implement and optimise the digitalization of processes, creating digital ecosystems that improve customer satisfaction, facilitate employees’ […]
Publicador: OptimizaData Business Analytics Big Data
Publicado el: 14/07/2026
Actualización: 24/07/2026
When implementing transversal projects, creating a Technical Office tasked with ensuring not only the correct implementation of the project, but also change management and promoting collaboration with all those involved in the transformation project is highly recommended. The mission of this technical office will be: Controlling and monitoring internal and external initiatives. Coordinating stakeholders involved […]
Publicador: OptimizaData Business Analytics Big Data
Publicado el: 14/07/2026
Actualización: 24/07/2026
The Tourism Quality Plan in the destination is a proposal for the development of a Strategic Tourism Plan encompassing the consensual vision of a group of stakeholders who are actively committed to the long-term revitalisation of the tourism sector in an area. The aim of the Strategic Tourism Plan is to improve the quality of […]
Publicador: OptimizaData Business Analytics Big Data
Publicado el: 14/07/2026
Actualización: 24/07/2026
Dashboard for monitoring events and influencer campaigns on social media and other channels. The solution’s aims are to: Monitor users and content during a campaign. Monitor impacts and other metrics on social media. Set targets and monitor campaign status in real time. Monetisation of campaign results. Progress and comparison of campaigns, managing objectives. Generation of […]
Publicador: OptimizaData Business Analytics Big Data
Publicado el: 14/07/2026
Actualización: 24/07/2026
Tool for monitoring a group or all the social media profiles of destinations in a geographical area (region, province, association of municipalities, etc.) Objectives: To help destinations understand the evolution of the main indicators of their social media profiles. To improve destinations’ competitiveness, allowing each of the indicators to be compared to other destinations. To […]
Publicador: OptimizaData Business Analytics Big Data
Publicado el: 14/07/2026
Actualización: 24/07/2026
Herramienta de monitorización de un grupo o todos los perfiles en redes sociales de los destinos de un ámbito geográfico (comunidad autónoma, provincia, mancomunidad, etc.). Objetivos: Dar a conocer al destino la evolución de los principales indicadores de sus perfiles en redes sociales. Mejora competitiva de los destinos, permitiendo comparar cada uno de los indicadores […]
Publicador: OptimizaData Business Analytics Big Data
Publicado el: 14/07/2026
Actualización: 24/07/2026
A tool to analyse the destination’s own communication channels on social networks, websites and the rest of the digital ecosystem. It also features a Social Listening tool. The OptimizaData Analytics tools centralises and organises all the information obtained from social media and other channels used by the destination on a dashboard, facilitating the analysis of […]
Publicador: OptimizaData Business Analytics Big Data
Publicado el: 14/07/2026
Actualización: 24/07/2026
