Deskribapena

A bespoke service for each destination, with access to a system for monitoring, handling and visualising thousands of online opinions and ratings produced by tourists on relevant sources (OTAs, search engines and review communities), directly linked to the key areas of governance, innovation and knowledge.

Proprietary technology not outsourced, with 15 years of experience with all types of destinations (towns and cities, districts, provinces, regions and countries) including several destinations in the Smart Tourism Destinations Network with an emphasis on:

I. Module for the presence and visibility of resources via online channels:

• Determination of the destination’s current resources on OTAs, opinion websites, etc.
• Action plan for improving presence on relevant channels.

II. Customer experience and satisfaction module: 

• The iRON® online reputation index, divided into:
• Sectors (accommodation, restaurants and attractions at the destination)
• Products (culture, nature, leisure, gastronomy, activities, shopping, etc.).
• Periods: comparative with previous years, months, days.
• Territories (regions, provinces, districts, cities or by micro-segmented areas of the municipality).
• Source markets (national vs. foreign, mature markets, emerging markets).
• Type of customer (families, couples, groups, singles).
• Type of service: accommodation category, gastronomic club, etc.
• Qualitative synthesis (clouds of positive and negative mentions obtained from hundreds of thousands of words analysed).
• Cross-segmentation of destination-tailored indicators on detailed interactive dashboard.

III. Sustainability module:

Designed to determine and improve the perception of sustainability by tourists, including sentiment analysis, temporal, geographic, product and market concentration, characterisation of sustainable initiatives of the offerings, etc.

IV Transfer module:

In all projects, emphasis is placed on the design of actions to transfer results to all agents in the sector to implement competitive and sustainable improvements (interactive dashboard, ad-hoc reports, workshops, etc.).