Deskribapena
The company helps measure data and turn it into smart information to better manage new models of tourism, providing information to facilitate the implementation of different actions, and generating a thorough, useful knowledge of the reality and opportunities in a given destination, making all local residents participants in the model.
They boost collaborative models that help promote the circular economy and local industry/activity, always with a focus on residents, and their relationship with tourists.
They define and implement smart, high-quality tourism procedures to assist with decision-making:
Optimising the tourism model
- Studies on coexistence and residents’ opinions.
- Research into co-governance and public-private participation.
- Analysis of new post-COVID traveller trends.
- Studies on the consumer habits of travellers in destinations.
- Identifying and categorising groups and profiles.
- Tourism competitiveness and revitalisation programmes.
- Studies on diversifying areas, broadening the appeal of the destination.
- Benchmarking prices, products and services across the whole of the destination’s value chain.
- Developing loyalty programmes.
- Analysis of the opportunities offered by the destination, and new business niches.
- Sizing, segmenting and profiling travellers by place of origin.
Data research and intelligence
- Tourism and sustainability observatory.
- Analysing traveller satisfaction and recommendations.
- Studies on brand image and position.
- Managing and optimising flows within the city.
- Analysing the socio-economic and environmental impact tourists have on the destination.
