Deskribapena

Progressive web applications that are custom developed for a destination. Used in mobility, they enable a destination to maintain a proactive relationship with tourists during their visit, and build their loyalty.

Through an avatar (personalised for the destination), geopositioned content and actions are offered to tourists, which are activated when the tourist walks nearby.

The application is inserted into the destination’s website. The tourist must register. On registration, the system geolocates them on the map and the game starts. Various actions are available:

1. tour the locations that are proposed.

2. answer questions.

3. take pictures.

4. other possible custom actions.

As the tourist performs the actions proposed by the destination, they earn points.

The application provides tourists with a personal area where they can see their progress. The tourist logs in to recover what was previously done and continue. Tourists can also share their experience and act as prescribers, as well as modify their personal data.

The application stores data about the tourists’ routes, dates, times, photos taken and the accumulated results of the questions (answered correctly or incorrectly, etc.).

The destination has dashboards that translate previous data, etc., into user behaviour patterns, so that it can develop personalised responses for each tourist.

The personalised avatar, the type and actions that are proposed to the tourist, the incentives that are offered, the characteristics of the dashboards, etc., are previously defined according to the destination’s needs by means of technical scripts, prior to game development.

Aligned with the smart destination platform and with the European initiative GAIA-X.