Deskribapena

• Website creation and design: Creation of custom web pages with WordPress. They create and design the website for a destination to turn it into an attractive and useful site for its current and potential visitors. They design e-commerce and landing pages for their campaigns. The digital transformation goes through basic aspects such as: a corporate digital signature, but in this case they would focus on the web. For example, a website that is not well structured, optimised or designed, with the information in place, and aligned with the destination’s image and values is of no use.

• Social networks: The functionalities described below are divided into 3 sections that could correspond to the phases of a comprehensive management methodology of social media presence and that go from the initial diagnosis, to establishing indicators and monitoring of their fulfilment, to management of content publication to promoting the digital tourist wealth through digital tools:

• • Analysis of online reputation and preliminary study: This functionality consists of performing an analysis of the current state of social media, with the aim of extracting a series of KPIs to characterise the account (the parameters will vary depending on the platform).
  • Monitoring and active listening: Under this functionality, terms are defined for monitoring: the account itself or hashtags for real-time tracking of these terms: leisure or cultural sites that tourists visit the most, where they stay, etc.
  • Optimisation and management of content and publications:

‒ Definition of social media strategy (targets, messages, graphic line).

‒ Dynamisation and complete management of Facebook, Instagram and Twitter profiles.

‒ Weekly content proposal.