Descripción

SENSATUR is an advanced system for analysing the experience in tourist facilities. Through Artificial Intelligence (AI) tools, the potential of using new empirical data sources is explored during the configuration of tourist spaces and the adaptation of the visitor experience. SENSATUR combines technology and neurological science to objectify the modifications in space and their impact on visitor perception.

Specifically, the project assesses the use of systems based on computer vision algorithms and explores the feasibility of installing them without disrupting normal operations in the management of tourist centres.

SENSATUR combines the capabilities of AI with the working principles of neurodesign and neuroarchitecture to objectively and empirically measure the influence that interior design exerts on changes in perception, emotion, and the behaviours of people who experience a space.