Help destination managers work together with the private sector to offer a sustainable tourism experience.
Identify areas for improvement in the perception of tourists, who are increasingly responsible and sustainable, during the decision-making, visit and prescription phases.
Improve the image and reputation of the different tourism services, and in turn the destination as a whole.
Incorporate the perspective of local population in the sustainability strategy of the tourist activity of their destinations.
Content:
OFERTA module: characterisation of the tourist offerings in terms of sustainability (certifications available, communication in online channels, etc.)
DEMANDA module: indicators of visitor perception and indicators of concentration of tourist activity (flows, periods, markets, products, etc.).
RESIDENTE module: incorporation of the opinions of local population on tourist activity, with the systematised consultation of opinions, complaints, etc.
Methodology:
Mixed methodology of integration of indicators potentially already available from different data sources used by the destination itself with the generation of new ad-hoc indicators for the project.
Data viewer for the progress tracking of the main indicators and the actions carried out by the destination for their continuous improvement.
Support in actions to convey results to the sector
